Buzz

February 2019 

• All customers matter. Learn how to make the most of them. Wharton’s Peter Fader and Sarah Toms discuss their new book, The Customer Centricity Playbook
• Watch a new informative and insightful webinar from the Customer Intelligence Institute Closing the B2B Buyer Blind Spot Gap with Customer Intelligence

January 2019 

Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

December 2018

Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

November 2017

FullContact and Cintell Partner to Help Companies Build a Better Understanding of Their Customers

April 2016

• Gartner recognizes Cintell as one of four Cool Vendors in Content Marketing
• TopRank Marketing, 7 Influential Software Marketers Creating Great Content (& Where You Can Find It)
• Business2Community, The Secret of Creating Successful Buyer Personas

March 2016

• Sales Lead Management Association names Cintell’s Katie Martell one of 20 Women to Watch in Sales Lead Management
• BostInno, The Startup Events You Need to Know About

February 2016

• The Drum, How can building a buyer persona be key to increasing lead generation and revenue goals
• FierceCMO, Bombora, Cintell partner to ID buyer interests for targeting
• DemandGen Report: Cintell Partners With Bombora To Fuel Buyer Personas
• MarketingID: Cintell Partners With Bombora To Fuel Buyer Personas With Intent Data
• Adotas: News From IAB Tech Lab; Mblox; Mobiquity Networks; Fyber; Engage:BDR; And Cintell-Bombora
• Press release, Intent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing Strategy
• MarTech Advisor, New Partnership Delivers Bombora’s Intent Data Insights to Cintell SmartPersonas™
• Destination CRM, Bombora Partners with Cintell
• Boardview.io, 33 Mind Blowing Buyer Persona Stats
• Business Marketing SmartBrief, How to insert personas into your workflow
• Heinz Marketing, Ten ways to put personas to work for your B2B company
• Social Media B2B, Unlock the Power of B2B Personas by Freeing them from PDF Purgatory
• KOMarketing, B2B Buyers Mark Trust and Responsiveness as Largest Contributors to Strong Vendor Relationships
• Brafton, Targeting Demographics vs. Creating Personas

January 2016

• Mad Marketer, Make 2016 the Year You Create and Use Buyer Personas to Drive Sales
• Venturefizz, Talent on the Move
• DemandSpring, When Eric the Engineer Gives Up Bud Light
• Growth Marketing Conference, 45+ Growth Marketing Lessons From the Top Industry Leaders 
• Brafton, The Difference Between Targeting Demographics & Creating Personas
• AllBusiness, Emerging in the Marketing Technology Space: Q&A With Katie Martell of Cintell
• Brafton, 3 Steps to Close in On Your Target Audience

December 2015

• MarketingProfs, B2B Buyer Personas: Top Challenges, Tactics, and Uses
• DM News, Your Buyer Has a Name
• CustomerThink, Study Confirms Importance Of Qualitative Research To Success With Buyer Personas
• EContent, Cintell Study Finds Companies That Create, Use, and Consistently Maintain Personas Are More Likely to Exceed Lead and Revenue Goals
• CMO.com, B2B Buyer Personas: Top Challenges, Tactics, and Uses
• BMA SmartBrief, December 2015
• KO Marketing, Study: B2B Buyer Personas Help Companies Exceed Lead Gen and Revenue Goals
• Understanding Buyers: The 2016 Benchmark Study
• Marketing Interactions, Building the Case for Brand Advocate Personas
• New eBook: The Brand Advocate Persona
• Planted, 20 Great Boston Startups Hiring for Non-Tech Jobs
• Bostinno, 16 Boston Startups to Watch in 2016
• LinkedIn, Co-founder CMO Katie Martell named a top marketing writer on LinkedIn in 2015
• 1to1 Media, Building B2B Customer Personas to Gain Deeper Insight Into Target Buyers
• Boston College Shea Center, Female Founders Panel 

November 2015

• Onalytica, Top B2B Marketing Influencers and Brands
• JBH, 5 Power Tools to Nail Your Content Strategy
• Fierce CMO, Cintell’s user base growing
• VentureFizz, 5 Boston Innovators Group [F.K.A. WebInno] Alum to Keep An Eye On

October 2015

• Godfrey B2B, 3 Warning Signs That You Really Don’t Understand Your B2B Buyer
• Press release, Cintell Surpasses 350 Users, Signaling a Shift toward Customer-Centric B2B Marketing
• Crescendo, Email Marketing: “I’m Not Dead Yet!”
• ANNUITAS, Mojo, Newsjacking and More – Notes from MarketingProfs B2B Forum
• Heinz Marketing, Rethink Customer Centricity: Take-Aways from MarketingProf’s B2B Forum 2015 #MPB2B
• Oracle Eloqua Topliners, Best Practices for Persona Development, Management and Research; An Interview with Katie Martell
• TopRank Marketing, How Does Katie Martell of Cintell Make Marketing Magic? #MPB2B
• Award: Favorite New Product, Mass Innovation Night #79
• VerticalX Oracle Marketing Cloud Industry Center of Excellence Podcast, Best Practices in Persona Marketing
• DemandGen Report B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable
• Boston Globe Friday’s Business Agenda
• Boston Business Journal, Here’s What You Need to Know About Mayor Walsh’s Women Entrepreneurs Week
• Wicked Local Cambridge, Cambridge speakers focus on reinvention at TEDx Somerville

September 2015

• Bostinno Here’s a Comprehensive List of Women-led Startups in the Boston Area
• Webinar Why Your B2B Customer Intelligence Efforts Fail
• CMO.com How Can Marketers Leverage the Power of Buyer Personas?
• Tech.Co 3 Tips from LeadsCon to Improve Your B2B Lead Generation Strategies

August 2015

• Forbes, What CMOs Need to Know About Buyer Personas
• Target Marketing Magazine, 8 Things Great B-to-B Personas Do
• BostInno, The Startup Events to Know About This Week

July 2015

• VentureFizz, 10 Eye Catching Startups from the MassChallenge Showcase
• Marketing Interactions, B2B Personas – Not Just for Buyers
• CIO Online, 15 Marketing Experts to Follow on Social Media
• Entrepreneur, 5 Ways to Generate Business Through LinkedIn
• BostInno, 4 Entrepreneurs, 1 Question: What’s the Most Helpful “No” You Ever Received?
• DemandGen Report, 5 Problems Buyer Personas Can Solve in the Age of Modern Marketing
• CustomerThink, 10 common misperceptions about customer intelligence
• Boston Business Journal, By the numbers: Boston-area women in business
• Onalytica, Content Marketing 2015: Top 100 Influencers & Brands
• QuotaFactory, 6 Reasons Your Buyer Personas Are Wasting Sales Time
• 1to1 Media, Developing Richer Customer Personas

June 2015

• Heinz Marketing, Matt’s App of the Week: Cintell
• MarTech Advisor, Cintell Launches Software Product Amidst Huge Demand
• A Slice a Day, 10 Content Marketing Mantras from Top Content Maestros (podcast)
• Customer Excellence Magazine, Cintell Launches Customer Intelligence Platform to Bring Buyer Personas to Life
• Daily Research News Online, Cintell Rolls out “SmartPersonas” Platform
• DemandGen Report, Cintell Launches Cloud-Based Persona Platform
• Babson College, Babson Entrepreneurs Accepted into MassChallenge Accelerator
• BostInno, Cintell Debuts Its Marketing Software With Big Demand
• VentureBeat, Cintell’s new tool generates a profile of your ideal customer
• Press release Cintell Launches Customer Intelligence Platform to Bring Buyer Personas to Life
• Boston Business Journal People on the Move: Kristin Farwell
• VentureFizz Women In Tech – Let’s Change the Rhetoric
• Entrepreneur Two “F” Words that Define a Winning Business
• Inflexion-Point It’s Time to Kick the Shih Tzu Out of Buyer Personas

May 2015

• BrightTALK webinar Why Buyers Buy in 2015
• BostInno Cintell selected for MassChallenge Boston 2015
• Marketing Magazine, Why Whole Foods’ play for millennials is misguided segmentation
• Boston Content, Introducing the Millennial CMO: Katie Martell, Co-Founder of Cintell
• Heinz Marketing, 4 Places to Find Customer Insights to Keep Personas Relevant
• TiE Silicon Valley Top Start-Up 2015
• Percussion, [Video Blog] Personas: The Muse of Content Marketing
• Talkin’ Cloud, 5 Cloud Computing Funding Stories You May Have Missed

April 2015

• DemandGen Report, Cintell Receives $800K In Funding for Product Development, Growth
• VentureFizz, Cintell Raises $800K in Seed Funding
• Bostinno, Marketing Tech Startup Cintell Banks an $800K Seed Round
• American Entrepreneurship, Customer Intelligence Startup Cintell Raises $800K in Seed Funding
• Press release, Customer Intelligence Startup Cintell Raises $800K in Seed Funding
• DemandGen Report Data Is Driving The Next Wave Of Buyer Personas
• BrightTalk interview, Creating Buyer Personas that Marketing and Sales Actually Use
• Babson College 2015 B.E.T.A. Challenge Showcases Student & Alumni Startups
• Pressly interview, Katie Martell on Standing Out from the Content Jungle at #MME15
• Radio entrepreneurs video, Apparao Karri on Radio Entrepreneurs
• Full audio interview, Apparao Karri on Radio Entrepreneurs

March 2015

• Podcast interview, 5 Signs You Don’t Know Your B2B Customer
• Entrepreneur On Fire, How to Become Customer-Centric with Apparao Karri

February 2015

• Finalist, Boston’s Best Tech Startup, Tech In Motion Timmy Awards

January 2015

• IndUS Business Journal, Apparao Karri Launches Cintell, a Cloud-based Customer Intelligence Platform
• Boston Business Journal, NetProspex vets launch marketing tech startup Cintell
• Michael Levy, Cintell Launches
• DemandGen Report, Cintell to Introduce Cloud-Based B2B Persona Development Platform
• VentureFizz, Boston Tech Alumni Taking Customer Intelligence to the Cloud
• Boston Globe, Cintell Announces Plans to Bring B2B Customer Intelligence to the Cloud
• Yahoo! News, Cintell Announces Plans to Bring B2B Customer Intelligence to the Cloud
• Press release, Cintell Announces Plans to Bring B2B Customer Intelligence to the Cloud

December 2014

• VentureFizz, Talent On The Move! Founder Focused 2014 In Review
• VentureFizz, Talent on the Move! December 12, 2014
• Boston Business Journal, People on the Move

November 2014

• Venturefizz, Talent on the Move! November 14, 2014