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How to create Buyer Personas at every budget
We have frequent conversations with our clients about how to create buyer personas, and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value…
How to Create Your Buyer Persona: the What, the Why, and the How
The phrase “buyer persona” gets tossed around within pretty much any marketing course, articles, and other educational materials. Many businesses might assume that everyone already has one, knows about it…
Buyer Persona Breakdown: 10 Components to Understanding Your Audience
After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. Ask yourself Who am I trying to talk to?…
