Primary research is the cornerstone of meaningful customer intelligence. It illuminates the true perspective of your market, giving you the groundwork for solid, actionable buyer personas.But getting to this insight is not easy. There are no short cuts. In fact, the most frequently asked question from Cintell users who don’t have buyer personas (or are working on refreshing them) is what to ask in a buyer persona interview.
I’m so honored and excited to have partnered with Cintell advisor and persona coach Samantha Stone to answer this question in our new eBook The Ultimate Persona Interview Guide.
The guide answers some key questions, including:
- What questions should you ask in a persona interview?
- How do you choose the candidates to include in a persona research project?
- What are some tips and tricks for conducting the interview?