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Be customer-centric. Grow your business.

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Transform your personas from PDFs to SmartPersonas

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Increase persona impact by 3X.

Schedule a discovery session with our team:

Publish insights companywide

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Unify marketing, sales, and product teams around one common understanding of your target audience. 

Your information will not be shared. 

Never be irrelevant again

Keep personas up-to-date through internal feedback, research tools, lead behavior from your systems, and third-party data analytics. 

Persona-driven marketing is 3X more effective

Drive persona-based sales & marketing 

Quickly Integrate personas with your marketing automation or CRM tool to make persona insights truly actionable.

PERSONA MANAGEMENT IS A TOP ISSUE

John Donlon

Research Director

SiriusDecisions

“Using buyer personas can improve content effectiveness, sales productivity, and marketing campaign performance. But for organizations to gain value from personas, they must be operationalized. To achieve this, marketers must gain buy-in, share persona insights across other functions of the business, and keep persona insights up-to-date so they can be used as active strategy tools to drive customer-centricity.”

QUICK PRODUCT OVERVIEW

Understand your buyers.

Harness our customer intelligence platform to better understand your buyers and build a customer-centric business. 


  • Make buyer persona insights available across your business
  • Segment contacts by persona in any system, including Salesforce, Marketo, & Eloqua
  • Increase conversions and response rates with more relevant offers
  • Understand more about your audience with professional, social, personality, and intent data from an extensive network of insights


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