Close

Be Customer-Centric

Cintell logo white
Marketing-Advisory-Network-white.png

A Framework for Persona Optimization

Download the Framework

How to get the most from your investment in personas.

We studied the behavior of 150+ B2B marketers to understand how they create, maintain, and use personas.


The resulting Persona Optimization Framework includes:

  • Distinct components of a successful persona strategy
  • A structure to guide you towards full optimization
  • Areas for improvement and the steps to get there 
Persona Optimization Framework

>>

4 STAGES OF OPTIMIZATION

Experimenting

Emerging

Advancing

Fully Optimized

>>

>>

Copyright 2015 Cintell LLC

Marketing-Advisory-Network-white.png