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Be Customer-Centric

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We studied the behavior of 150+ B2B marketers to understand how they create, maintain, and use personas.


The resulting Persona Optimization Framework includes:

  • Distinct components of a successful persona strategy
  • A structure to guide you towards full optimization
  • Areas for improvement and the steps to get there 

Download the Framework

How to get the most from your investment in personas.

A Framework for Persona Optimization

Persona Optimization Framework

Experimenting

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Advancing

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Emerging

Fully Optimized

4 STAGES OF OPTIMIZATION

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Copyright 2015 Cintell LLC

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