B2B persona management platform

Understand Your Customers

Cintell SmartPersona

SmartPersonasTM

SmartPersonasTM are rich, digital models of your ideal customers that are full of details such as buying habits, motivations, challenges, preferences, and more.

What makes them so smart? Compared to static persona documents such as PDF and PowerPoint, SmartPersonasTM are live, digital, and always up-to-date.

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Persona Wizard

Persona Wizard

Leverage our pre-built, easy-to-use persona wizard informed by industry experts to quickly compile 85 standard persona insights, including a custom photo and categories such as:

– Professional and Personal Insights
– Priorities & Drivers
– Buying Process

PLUS any additional fields you may need to make our wizard work for you.

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Customize Fields

100% Customizable

Personas are like snowflakes – no two should ever be the same! Whether you’re new to personas or an experienced practitioner, Cintell offers flexible options to customize your SmartPersonasTM to include an unlimited number of fields, field types and categories.

Add Text Fields, Long Form Text, Bulleted Lists, Drop-down selects, Multi-select fields, and more. Have it your way!

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Cloning and Templates

Templates

Do it your way. Customize and re-use your own persona templates, or clone an existing SmartPersona to get the job done fast.

Ask us about solutions designed for marketing agencies and consultants.

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Share Personas Companywide

Cintell SmartPersona

Publish Companywide

Free your personas from static PDFs and abandoned Powerpoint slides. Make the latest insights available throughout your organization using a simple URL. Viewers see the latest, most up-to-date information about each of your personas.

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Buying Committee

Visualize the Full Buying Committee

In B2B transactions, there are often multiple individuals involved in a single buying decision. With Cintell, it’s easy to see and understand the full buying committee for every product.

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Collect Feedback

Collect Feedback

Cintell also makes it possible for you to quickly and easily collect feedback on your persona from internal stakeholders. Let everyone in the organization contribute to the refinement of your persona, especially those on the front lines such as sales and customer service.

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Cloning and Templates

Attach Resources

Keep everything in one place. Store related documents such as call transcripts from interview sessions, industry research, sales playbooks and more.

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Validate & Maintain Personas

Cintell SmartPersona

Primary Research

In addition to critical primary persona research, use Cintell to run programs and gather customer voice. Inform, validate, and keep your personas up-to-date.

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Buying Committee

External Insights

Leverage our data partners and powerful analytics engine to discover new insights about your buyers. Use these third-party insights to continuously understand their changing needs and preferences.

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Collect Feedback

Behavioral Insights

Connect Cintell to your preferred marketing automation and CRM systems to learn more about your buyers from their actual behavior. Stay relevant, and eliminate guesswork.

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Integrate Cintell

Cintell SmartPersona

Marketing Automation

You’ve worked hard to build your personas, now put them to work. With integrations into major marketing automation platforms, you can connect insights to tactics and drive relevant, persona-based marketing.

Additionally, you can update and validate persona definitions using behavioral data from your campaigns.

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Buying Committee

CRM

Connect Cintell to your CRM to break down your funnel by persona coverage, view contacts with related persona insights, and find gaps in your account coverage with buying committee analysis.

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Make Your Team Customer-Centric

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The Intelligent Guide to Buyer Personas

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