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I am excited about the potential of Cintell to allow organizations to operate and share a common platform of relevant persona-based customer insights, and giving them the ability to be not only customer-centered but also human-centered in their marketing and sales efforts
Personas are an active tool that can provide insights for strategies and decisions for digital marketing programs designed to help the company achieve business objectives and drive sustainable business growth.
CEO Marketing Interactions Inc
Chief Content Officer, MarketingProfs
Founder of Buyer Personas
Especially in B2B marketing, understanding buyers as human beings is absolutely key to creating compelling, relevant, and effective content. At the core of great content is true empathy for the buyer, and a tool such as Cintell could help companies achieve this insight