The Intelligent Guide to Buyer Personas
How to Better Understand Your Buyers and Create Customer-Centric Marketing


For your marketing to resonate,
you need a complete understanding of your buyer – beyond their job title.

Ready to build personas that work?Download this free guide to learn:
  • The 9 key components of a persona
  • How to design personas as active tools
  • 8 ways to use buyer personas
  • Download the Guide

    32 Pages of Buyer Persona How-to

    BONUS: A free excerpt of Ardath Albee’s new book Digital Relevance: Developing Marketing Content and Strategies that Drive Results.


    “The reason personas are needed is to put the focus of marketing where it needs to be—squarely on the customer. The better you know customers, the better this will work out.”

    ARDATH ALBEE
    B2B Marketing Strategist
    CEO, Marketing Interactions, Inc.