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Be Customer-Centric

For your marketing to resonate,
you need a complete understanding of your buyer - beyond their job title. 


Ready to build personas that work?Download this free guide to learn:

8 ways to use buyer personas

The Intelligent Guide

to Buyer Personas

32 Pages of Buyer Persona How-to

Download the Guide

How to Better Understand Your Buyers and Create Customer-Centric Marketing

The 9 key components of a persona

BONUS: A free excerpt of Ardath Albee's new book Digital Relevance: Developing Marketing Content and Strategies that Drive Results.


How to design personas as active tools

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