Marketers are programmed to only talk about our products’ best attributes. That’s one of the reasons all marketing sounds like… marketing.
Insane Honesty is about putting your WORST foot forward in your marketing – actively seeking out your weakest points and making them the hero of your story. It’s about transparency, practicality, realism and real (instead of phony) empathy. And, when you really look closely, Insane Honesty may be the only sane option for content marketers.
Join us Tuesday, November 3rd at 11:00am EST for Insane Honesty in B2B Marketing
We’re thrilled to bring the mojo of Doug Kessler to this free, live event next week. Doug is the Co-Founder and Creative Director at Velocity, the London-based B2B content marketing agency. He writes about content marketing, including pieces such as “Crap: Why The Biggest Threat to Content Marketing is Content Marketing” and “The Big Fat Content Marketing Strategy Checklist.”
We love Doug because he can often be found ranting against the reactionary forces of mediocre marketing – but always with a bit of a wink. DO NOT miss this session!