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Connect Your Eloqua Marketing Automation Platform with Cintell

Integration with Eloqua is now available! Contact us today to learn more and request access to this feature.

How to setup your Eloqua and Cintell Integration
Once you have requested access to the Eloqua integration feature and confirmed it has been enabled, you’re ready to get started. (Don’t have access to this yet? Contact us at support@cintell.net to request more information and turn on this feature.)

First things first. You or your Eloqua Admin will need to create a connection to Cintell using Eloqua’s AppCloud Developer tool. It’s easy!

  1. Log in to Eloqua and navigate to Settings and then AppCloud Developer.
    HC_ELQ_Settings
  2. Within the AppCloud Developer panel, select the Provider tab and enter the following:
    • External ID: This will be auto-generated
    • Icon URL: We recommend using the Cintell logo URL, located here.
    • Name: Cintell
    • Support Email Address & Phone Number: Your Cintell representative’s contact information
  3. Next, click the Apps tab and select Create New App. In the pop-up, complete the following 3 sections with the information provided below:
    Details:
    • Icon URL: We recommend using the Cintell logo URL, located here.
    • Name: Cintell
    • Description: Cintell Connection
    • Short Description: Cintell Connection
    Lifecycle: These fields can be left blank
    OAuth Callback URL: Your Cintell representative will provide this via email.
  4. Click Save. Upon saving, the app will generate two additional fields – Client ID (App ID) and Client Secret. Make note of both of these as you’ll need them in an upcoming step of the setup process.

In order for Cintell to successfully talk to your Eloqua instance, you will need to enter the following information in the Integrations area of Cintell.

  1. Login to Cintell, navigate to your Profile and click on the Integrations tab.
  2. Enter the ClientID and Client Secret that was just generated in Eloqua.
  3. Click Next. This will authenticate your connection between Cintell and Eloqua.HC_ELQ_Profile_Integrations
  4. Follow the prompts to log in to Eloqua and click Accept to complete the authentication process.HC_ELQ_Authentication

Now it’s time to map your contact fields in Eloqua with Cintell Persona attributes. These are the fields from your business system that will be analyzed for persona matches.

  1. Click the Input Mappings tab on the Integrations screen. Match the following persona attribute fields with your contact fields in Eloqua. (Note, these fields do NOT need to be an exact match to the attributes in Cintell.)

• Annual Revenue Range
• Location (Country)
• Location (State/Province)
• Department / Functional Area
• Industry / Vertical(s)
• Employee Range
• Seniority / Job Level
• Title(s)
• NAICS Industry
• Company Size

 HC_ELQ_Input_Mapping

Once you have mapped your contact fields in Eloqua to Cintell Persona attributes, it’s time to map Cintell’s output fields back to contact fields in Eloqua. These are the fields that will be updated when you push data back to your business system.

  1. Click the Output Mappings tab on the Integrations screen.

By default, Cintell is designed to push 9 fields of data back to your Eloqua instance – Persona Name, Persona URL and Persona Score, for your primary persona match, as well as second and third best matches. These contact fields will need to be created in Eloqua prior to mapping. You can choose to create all 9 fields, or create a custom selection (for example, only the persona name and URL for the primary persona name).

Persona: This is the name of the published persona.
Score: This is the percentage our tool feels this contact matches this particular persona.
URL: This is the URL to preview the published persona.

 HC_ELQ_Output_Mapping

My integration is complete! Now how do I start matching contacts in Eloqua to SmartPersonasTM in Cintell?
Once your Eloqua instance is successfully connected and validated within Cintell and your Input and Output mappings have been defined, you’re ready to start matching contacts! (See above for detailed instructions on the initial setup.)

  1. Select the Analytics tab at the top of the Persona Dashboard.
  2. Click Upload Contacts button and choose Upload from Eloqua.
  3. Select your Eloqua list from the pop-up window and click Upload.

Cintell will now prepare your upload. The analysis may take a moment, you can navigate to other areas of the tool while you wait. When you see Ready in the status column, click the list name to preview our analysis of your contacts.

Cintell has now analyzed the contacts that you uploaded and matched them with your existing published Cintell SmartPersonasTM. You will see a percentage based breakdown of how the contacts in your list matched to a related persona.

HC_Marketo_Cintell-Matches

How do I use the data that has been pushed back to Eloqua?
The world is your oyster! With this data live in your Eloqua instance you can use it to create Shared Filters to find all contacts matching a certain persona and easily use them to build Campaigns with messaging designed just for them.

Not all of the contacts in my list were matched to a Persona. Why?
If you see a box on the Analytics Manager screen noting a certain number of contacts were not matched to a SmartPersonaTM, this means we were not able to make a match between your contact and your personas in Cintell. This can usually be attributed to one of two things – either your published persona in Cintell is missing a key field (for example, Title), or the list you matched from Eloqua has an incomplete or missing value. Without this key data both in Cintell and in your uploaded list, we are unable to make an accurate match between a contact and a published persona. It may also mean that there is a segment of your list that requires its own persona!

HC_Marketo_Cintell-No_Matches

Can I use the Analytics feature if I’ve created SmartPersonasTM using my own custom template?
That’s a great idea! At this time the contact matching feature is only available for SmartPersonasTM created using the Cintell wizard. We are working on making it available for all SmartPersonasTM, and will let you know when it becomes available in the future!

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