11 02, 2016

4 Ways to Sell More Effectively With Buyer Personas

By |February 11th, 2016|Blog|0 Comments

The team at Cintell is now working with QuotaFactory’s customer and user community to help enable customer-centric selling at scale. We’re thrilled to extend Cintell’s customer insights and SmartPersonasTM to users of QuotaFactory’s sales acceleration technology, because we know the impact personas can have in driving shorter sales cycles, more relevant sales calls, greater account [...]

10 02, 2016

Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

By |February 10th, 2016|B2BZone, b2c, Blog|0 Comments

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas.     Top Challenges Related to Buyer Personas The room was polled for their top priorities related to personas, and many common [...]

9 02, 2016

17 Things High-Performing Companies Do to Optimize Their Buyer Personas

By |February 9th, 2016|B2BZone, b2c, Blog|1 Comment

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have [...]

8 02, 2016

A Framework for Optimizing Personas

By |February 8th, 2016|B2BZone, b2c, Blog|0 Comments

Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that investing in persona research is well worth the effort. 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply [...]

27 01, 2016

7 Ways to Use Personas to Drive More Sales (Yes Really!)

By |January 27th, 2016|B2BZone, b2c, Blog|0 Comments

Using Buyer Personas to Accelerate the Sales Process So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? It’s time to reimagine their potential to help you close more deals, faster. Personas can [...]

26 01, 2016

29 Ways to Use Your Personas

By |January 26th, 2016|B2BZone, b2c, Blog|0 Comments

You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. In a recent B2B marketing benchmark study [...]

28 12, 2015

Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

By |December 28th, 2015|B2BZone, b2c, Blog|0 Comments

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

15 12, 2015

New Cintell Study Finds Companies That Create, Use and Consistently Maintain Personas Are More Likely to Exceed Lead and Revenue Goals

By |December 15th, 2015|Blog, News|1 Comment

New 2016 Marketing Industry Benchmark Study Reveals How B2B Organizations Understand Buyers, Create and Maintain Personas and Put Insights to Use BOSTON – December 15, 2015 – Today, SaaS customer intelligence company Cintell, creators of the SmartPersonaTM Customer Intelligence Platform, announced the availability of the 2016 Benchmark Study on Understanding B2B Buyers. The study found [...]

15 12, 2015

Introducing the Brand Advocate Persona

By |December 15th, 2015|Best Practices, Blog|0 Comments

Cintell has teamed up with Influitive and Ardath Albee to publish a new eBook on the topic of creating brand advocate personas. It's a new twist on a proving marketing tactic. Download your copy today.

11 12, 2015

Video: From PDFs to Action, Reinvent Your B2B Personas

By |December 11th, 2015|B2BZone, b2c, Blog|0 Comments

My first trip to Phoenixville, PA taught me it's a beautiful place, filled with surprisingly delightful cafes and a vibrant community of B2B marketers. The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago. I [...]