Habits of Customer-Centric Marketers: Q&A with Mark Shapiro
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers,…
5 Things You Should Know About #MPB2B’s New Seaport Location from the Boston-based Team at Cintell
Boston. The Hub. America’s Walking City. The Cradle of Liberty. Call it what you want (just don’t call it Beantown.) It’s where we founded Cintell and where we call home. We’re excited to welcome the MarketingProfs B2B Forum to our fair city, and this year…
Why Your B2B Customer Intelligence Efforts Fail (On-Demand Webinar)
I recently presented a live webinar on why B2B customer intelligence efforts fail. Thank you to BrightTalk for having me speak as part of their marketing intelligence and analytics summit. See the full recording below – about 45 minutes in length. Abstract: Most companies are the center…
Live Webinar: How to Harness the Power of Personas for Radically Relevant B2B Marketing
Relevance is the key factor for successful demand generation. Without it, your B2B marketing efforts will languish, unappreciated by your buyers and customers. Personas—used intelligently—will align the story you share with key market segments so that it’s so relevant, it can’t help but earn their…