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9 07, 2018

11 Types of Difficult Customers and How to Handle Them

By |July 9th, 2018|Blog|0 Comments

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not option. Customers want businesses to cater to their needs, and go to great lengths to support business they feel do [...]

3 07, 2018

Understanding the B2B Buying Disconnect

By |July 3rd, 2018|B2BZone, Blog|0 Comments

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. But according to a recent report from TrustRadius, many vendors fall short in this arena.   The 2018 B2B Buying Disconnect Report highlights the difference between [...]

8 11, 2017

The Right Customer at the Right time

By |November 8th, 2017|Blog, Buyer Personas|0 Comments

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another more common way to think of it is solving for who, what, where and when. This has become a whole lot easier in the digital [...]

23 10, 2017

How to Build a Buyer Persona: a Recipe for Success [Infographic]

By |October 23rd, 2017|Blog, Buyer Personas|0 Comments

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? How [...]

27 04, 2016

Cintell Recognized by Gartner as a Cool Vendor in Content Marketing

By |April 27th, 2016|Blog, News|0 Comments

We're thrilled to be included in Gartner's 2016 Cool Vendors in Content Marketing, a listing of four innovative new technologies available to help marketers make the most of their content marketing efforts. (Registration is required to read the full report.) This recognition comes at a time when only 22% of companies claim to be effective [...]

7 04, 2016

How Marketers Use Data to Develop Personas

By |April 7th, 2016|B2BZone, b2c, Blog|0 Comments

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers [...]

14 03, 2016

Should your B2B Marketing Plan Include Company Personas?

By |March 14th, 2016|B2BZone, b2c, Blog|0 Comments

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data) The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. We’ve grown to understand the buyer beyond their job title which allows [...]

10 03, 2016

38 Handy Stats to Prove the Value of Personas

By |March 10th, 2016|B2BZone, b2c, Blog|0 Comments

We've all been there. You're about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize [...]

3 03, 2016

[On-Demand Webinar] B2B Personas: How, Why, and What Next? Feat. SiriusDecisions, Cintell, and GET LIFT

By |March 3rd, 2016|B2BZone, b2c, Blog|0 Comments

Last week was a big week. It was not only my birthday (hello fellow Pisces!), but it was also the week of our most recent live webinar event on B2B Personas.  I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. Happy Birthday to me! B2B [...]

24 02, 2016

Habits of Customer-Centric Marketers: Q&A with Julie Carey

By |February 24th, 2016|B2BZone, b2c, Blog|0 Comments

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]