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27 04, 2016

Cintell Recognized by Gartner as a Cool Vendor in Content Marketing

By |April 27th, 2016|Blog, News|0 Comments

We're thrilled to be included in Gartner's 2016 Cool Vendors in Content Marketing, a listing of four innovative new technologies available to help marketers make the most of their content marketing efforts. (Registration is required to read the full report.) This recognition comes at a time when only 22% of companies claim to be effective [...]

7 04, 2016

How Marketers Use Data to Develop Personas

By |April 7th, 2016|B2BZone, b2c, Blog|0 Comments

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers [...]

14 03, 2016

Should your B2B Marketing Plan Include Company Personas?

By |March 14th, 2016|B2BZone, b2c, Blog|0 Comments

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data) The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. We’ve grown to understand the buyer beyond their job title which allows [...]

10 03, 2016

38 Handy Stats to Prove the Value of Personas

By |March 10th, 2016|B2BZone, b2c, Blog|0 Comments

We've all been there. You're about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize [...]

3 03, 2016

[On-Demand Webinar] B2B Personas: How, Why, and What Next? Feat. SiriusDecisions, Cintell, and GET LIFT

By |March 3rd, 2016|B2BZone, b2c, Blog|0 Comments

Last week was a big week. It was not only my birthday (hello fellow Pisces!), but it was also the week of our most recent live webinar event on B2B Personas.  I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. Happy Birthday to me! B2B [...]

24 02, 2016

Habits of Customer-Centric Marketers: Q&A with Julie Carey

By |February 24th, 2016|B2BZone, b2c, Blog|0 Comments

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

22 02, 2016

Intent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing Strategy

By |February 22nd, 2016|Blog, News|0 Comments

New Partnership Delivers Bombora's Intent Data Insights to Cintell SmartPersonas™ to Empower Marketers With Critical Topics of Interest of Target Buyers BOSTON, MA and NEW YORK, NY--(Marketwired - Feb 22, 2016) - Today, SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, the leading provider of intent and demographic data for Business-to-Business (B2B) [...]

15 02, 2016

Habits of Customer-Centric Marketers: Q&A with Donna Danis

By |February 15th, 2016|B2BZone, b2c, Blog|0 Comments

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

11 02, 2016

4 Ways to Sell More Effectively With Buyer Personas

By |February 11th, 2016|Blog|0 Comments

The team at Cintell is now working with QuotaFactory’s customer and user community to help enable customer-centric selling at scale. We’re thrilled to extend Cintell’s customer insights and SmartPersonasTM to users of QuotaFactory’s sales acceleration technology, because we know the impact personas can have in driving shorter sales cycles, more relevant sales calls, greater account [...]

10 02, 2016

Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

By |February 10th, 2016|B2BZone, b2c, Blog|0 Comments

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas.     Top Challenges Related to Buyer Personas The room was polled for their top priorities related to personas, and many common [...]