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6 10, 2015

Habits of Customer-Centric Marketers: Q&A with Matt Heinz

By |October 6th, 2015|b2c, Blog|0 Comments

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

17 09, 2015

Your Personas Are Out-of-Date: 5 Easy Ways to Keep Them Fresh

By |September 17th, 2015|b2c, Best Practices, Blog, Buyer Personas|0 Comments

Now that you’ve created your buyer personas (congratulations, by the way!), one of the most important things you can do is to make sure they stay relevant and up to date. After all, even the best insights are rendered useless if they’re outdated or incorrect. Consider this. Has your job title changed in the last [...]

8 09, 2015

Empathy on the Subway (B2B LeadsCon Recap + Slides)

By |September 8th, 2015|b2c, Blog|0 Comments

A funny thing happened on the way to the conference. As I was exiting the hot, gritty NYC subway en route to B2B LeadsCon, I started to head up one of four flights of stairs standing between me and W 54th. As I began the climb, I noticed another passenger rolling up behind me. His [...]

12 08, 2015

Habits of Customer-Centric Marketers: Q&A with Andrew Davies

By |August 12th, 2015|b2c, Blog|0 Comments

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

10 08, 2015

Habits of Customer-Centric Marketers: Q&A with Scott Hornstein

By |August 10th, 2015|b2c, Blog|0 Comments

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

7 08, 2015

5 Things You Should Know about Primary Persona Research (And Why Getting Started is the Hardest Part)

By |August 7th, 2015|b2c, Best Practices, Blog|1 Comment

There’s no disputing that customer intelligence is important. According to Pragmatic Marketing, companies with a solid understanding of market and customer needs are more profitable, twice as fast in getting new products to market, and own higher customer satisfaction levels. If we all emphatically agree we should know our customers better… why don’t we? If [...]

3 08, 2015

Sales Won’t Let You Near “Their” Customers – What Do You Do?

By |August 3rd, 2015|b2c, Best Practices, Blog|0 Comments

  Do you ever overhear couples having a fight in public? We've all been there. (Let's be honest, we've all likely been in one of those fights before.) It happens. It's cringeworthy. Dirty laundry is aired, private moments made public, and topics not meant for the glare of the public eye are brought to light. But sometimes we can learn [...]

24 06, 2015

What’s Old is New Again: 3 Examples of Companies Being Customer-Centric

By |June 24th, 2015|b2c, Blog|0 Comments

I can’t believe Jurassic World is out again in theatres. I saw a great meme recently that asked “What year is it!?” The truth is, it’s a classic story with an awesome premise. Re-living the Age of the Dinosaurs? Truly incredible, and until we have a time machine in operation, I will happily experience the Age [...]

3 06, 2015

Holy Shih Tzu!

By |June 3rd, 2015|b2c, Blog|0 Comments

A few facts to kick off your Wednesday: 3 out of 4 B2B buyers believe that vendors are generating too much material for them to sort through (Forrester) The typical B2B buying decision involves an average of 5.4 stakeholders (CEB) Poppy the Shih Tzu only influences dog-related purchases. Wait...What the Shih Tzu? Poppy belongs to UK based [...]

22 05, 2015

9 Parts of a Content-Ready Buyer Persona WITH EXAMPLES!

By |May 22nd, 2015|b2c, Blog|0 Comments

Yesterday, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% [...]