902, 2016

17 Things High-Performing Companies Do to Optimize Their Buyer Personas

By |February 9th, 2016|Categories: B2BZone, b2c, Blog|1 Comment

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those [...]

802, 2016

A Framework for Optimizing Personas

By |February 8th, 2016|Categories: B2BZone, b2c, Blog|0 Comments

Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that investing in persona research is [...]

2701, 2016

7 Ways to Use Personas to Drive More Sales (Yes Really!)

By |January 27th, 2016|Categories: B2BZone, b2c, Blog|0 Comments

Using Buyer Personas to Accelerate the Sales Process So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting [...]

2601, 2016

29 Ways to Use Your Personas

By |January 26th, 2016|Categories: B2BZone, b2c, Blog|0 Comments

You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, [...]

2812, 2015

Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

By |December 28th, 2015|Categories: B2BZone, b2c, Blog|Tags: |0 Comments

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the [...]

1512, 2015

New Cintell Study Finds Companies That Create, Use and Consistently Maintain Personas Are More Likely to Exceed Lead and Revenue Goals

By |December 15th, 2015|Categories: Blog, News|1 Comment

New 2016 Marketing Industry Benchmark Study Reveals How B2B Organizations Understand Buyers, Create and Maintain Personas and Put Insights to Use BOSTON – December 15, 2015 – Today, SaaS customer intelligence company Cintell, creators of [...]