Intent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing Strategy
New Partnership Delivers Bombora's Intent Data Insights to Cintell SmartPersonas™ to Empower Marketers With Critical Topics of Interest of Target Buyers BOSTON, MA and NEW YORK, NY--(Marketwired - Feb 22, 2016) - Today, SaaS customer [...]
Habits of Customer-Centric Marketers: Q&A with Donna Danis
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the [...]
4 Ways to Sell More Effectively With Buyer Personas
The team at Cintell is now working with QuotaFactory’s customer and user community to help enable customer-centric selling at scale. We’re thrilled to extend Cintell’s customer insights and SmartPersonasTM to users of QuotaFactory’s sales acceleration [...]
Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. [...]
17 Things High-Performing Companies Do to Optimize Their Buyer Personas
If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those [...]
A Framework for Optimizing Personas
Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that investing in persona research is [...]