[On-Demand Webinar] B2B Personas: How, Why, and What Next? Feat. SiriusDecisions, Cintell, and GET LIFT
Last week was a big week. It was not only my birthday (hello fellow Pisces!), but it was also the week of our most recent live webinar event on B2B Personas. I spoke alongside David Pereira, President of [...]
Habits of Customer-Centric Marketers: Q&A with Julie Carey
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the [...]
Intent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing Strategy
New Partnership Delivers Bombora's Intent Data Insights to Cintell SmartPersonas™ to Empower Marketers With Critical Topics of Interest of Target Buyers BOSTON, MA and NEW YORK, NY--(Marketwired - Feb 22, 2016) - Today, SaaS customer [...]
Habits of Customer-Centric Marketers: Q&A with Donna Danis
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the [...]
4 Ways to Sell More Effectively With Buyer Personas
The team at Cintell is now working with QuotaFactory’s customer and user community to help enable customer-centric selling at scale. We’re thrilled to extend Cintell’s customer insights and SmartPersonasTM to users of QuotaFactory’s sales acceleration [...]
Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. [...]