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303, 2016

[On-Demand Webinar] B2B Personas: How, Why, and What Next? Feat. SiriusDecisions, Cintell, and GET LIFT

By |March 3rd, 2016|Categories: B2BZone, b2c, Blog|0 Comments

Last week was a big week. It was not only my birthday (hello fellow Pisces!), but it was also the week of our most recent live webinar event on B2B Personas.  I spoke alongside David Pereira, President of [...]

2402, 2016

Habits of Customer-Centric Marketers: Q&A with Julie Carey

By |February 24th, 2016|Categories: B2BZone, b2c, Blog|Tags: |0 Comments

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the [...]

2202, 2016

Intent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing Strategy

By |February 22nd, 2016|Categories: Blog, News|0 Comments

New Partnership Delivers Bombora's Intent Data Insights to Cintell SmartPersonas™ to Empower Marketers With Critical Topics of Interest of Target Buyers BOSTON, MA and NEW YORK, NY--(Marketwired - Feb 22, 2016) - Today, SaaS customer [...]

1502, 2016

Habits of Customer-Centric Marketers: Q&A with Donna Danis

By |February 15th, 2016|Categories: B2BZone, b2c, Blog|Tags: |0 Comments

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the [...]

1102, 2016

4 Ways to Sell More Effectively With Buyer Personas

By |February 11th, 2016|Categories: Blog|0 Comments

The team at Cintell is now working with QuotaFactory’s customer and user community to help enable customer-centric selling at scale. We’re thrilled to extend Cintell’s customer insights and SmartPersonasTM to users of QuotaFactory’s sales acceleration [...]

1002, 2016

Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

By |February 10th, 2016|Categories: B2BZone, b2c, Blog|0 Comments

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas.     [...]