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811, 2017

The Right Customer at the Right time

By |November 8th, 2017|Categories: Blog, Buyer Personas|0 Comments

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another more common way to think [...]

2310, 2017

How to Build a Buyer Persona: a Recipe for Success [Infographic]

By |October 23rd, 2017|Categories: Blog, Buyer Personas|0 Comments

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have [...]

2704, 2016

Cintell Recognized by Gartner as a Cool Vendor in Content Marketing

By |April 27th, 2016|Categories: Blog, News|0 Comments

We're thrilled to be included in Gartner's 2016 Cool Vendors in Content Marketing, a listing of four innovative new technologies available to help marketers make the most of their content marketing efforts. (Registration is required [...]

704, 2016

How Marketers Use Data to Develop Personas

By |April 7th, 2016|Categories: B2BZone, b2c, Blog|0 Comments

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. The report is an [...]

1403, 2016

Should your B2B Marketing Plan Include Company Personas?

By |March 14th, 2016|Categories: B2BZone, b2c, Blog|0 Comments

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data) The idea of creating buyer personas has long been used by marketers [...]

1003, 2016

38 Handy Stats to Prove the Value of Personas

By |March 10th, 2016|Categories: B2BZone, b2c, Blog|0 Comments

We've all been there. You're about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. You know deep [...]