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907, 2018

11 Types of Difficult Customers and How to Handle Them

By |July 9th, 2018|Categories: Blog|0 Comments

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not [...]

307, 2018

Understanding the B2B Buying Disconnect

By |July 3rd, 2018|Categories: B2BZone, Blog|0 Comments

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. But according to a recent report [...]

811, 2017

The Right Customer at the Right time

By |November 8th, 2017|Categories: Blog, Buyer Personas|0 Comments

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another more common way to think [...]

2310, 2017

How to Build a Buyer Persona: a Recipe for Success [Infographic]

By |October 23rd, 2017|Categories: Blog, Buyer Personas|0 Comments

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have [...]

2704, 2016

Cintell Recognized by Gartner as a Cool Vendor in Content Marketing

By |April 27th, 2016|Categories: Blog, News|0 Comments

We're thrilled to be included in Gartner's 2016 Cool Vendors in Content Marketing, a listing of four innovative new technologies available to help marketers make the most of their content marketing efforts. (Registration is required [...]

704, 2016

How Marketers Use Data to Develop Personas

By |April 7th, 2016|Categories: B2BZone, b2c, Blog|0 Comments

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. The report is an [...]