The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another more common way to think of it is solving for who, what, where and when. This has become a whole lot easier in the digital [...]
About Terry SuppersTerry Suppers is an accomplished marketing leader with over 30 years of highly diverse corporate experience and strong expertise in interactive and digital marketing. In key marketing leadership positions at General Electric, his responsibilities spanned a wide range of digital and interactive marketing initiatives including activation, lead generation, commercial excellence, product and project management, content development and customer connections.
8 11, 2017