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About Taban Borhan

Taban is a Marketing and Customer Experience Associate with Cintell, and has a Masters in Organization, Leadership and Work from the University of Oslo in Norway. She is currently studying Innovation and Entrepreneurship at Boston University. In addition to her studies, she is passionate about Marketing, Communication and HR. Outside of work she loves to travel, hike, and enjoy a cup of tea!
12 08, 2015

Habits of Customer-Centric Marketers: Q&A with Andrew Davies

By |August 12th, 2015|b2c, Blog|0 Comments

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

10 08, 2015

Habits of Customer-Centric Marketers: Q&A with Scott Hornstein

By |August 10th, 2015|b2c, Blog|0 Comments

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

30 07, 2015

Habits of Customer-Centric Marketers: Q&A with Kelvin Gee

By |July 30th, 2015|Blog|1 Comment

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting [...]

27 07, 2015

Swedish Meatballs & Customer Research: How IKEA Understands its Buyers

By |July 27th, 2015|Blog|0 Comments

IKEA – from Sweden to U.S. IKEA started in a small town in Sweden by Ingvar Kamprad in 1943, selling different products like socks, watches, jewelry, purses, picture frames and so on.  After a couple of years Kamprad started to sell furniture,produced in the forests around Sweden. In 1963, he wanted to expand outside of [...]