About Katie Martell

Katie Martell is on a mission to help B2B companies better understand their buyers as Co-Founder and CMO of Cintell, a SaaS customer intelligence company. She has spoken at events including TEDx, MarketingProfs, BMA, and more, and often writes about marketing in various publications. As Director of Buzz at NetProspex, (acquired by Dun & Bradstreet) she accelerated the company 2X each year from startup to award-winning organization serving members of the Fortune 500. Katie is a graduate of Emerson College in Boston where she is a scotch enthusiast, ska aficionado, and board member of the American Marketing Association. Follow her on Twitter @KatieMartell
9 02, 2016

17 Things High-Performing Companies Do to Optimize Their Buyer Personas

By |February 9th, 2016|B2BZone, b2c, Blog|1 Comment

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have [...]

27 01, 2016

7 Ways to Use Personas to Drive More Sales (Yes Really!)

By |January 27th, 2016|B2BZone, b2c, Blog|0 Comments

Using Buyer Personas to Accelerate the Sales Process So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? It’s time to reimagine their potential to help you close more deals, faster. Personas can [...]

26 01, 2016

29 Ways to Use Your Personas

By |January 26th, 2016|B2BZone, b2c, Blog|0 Comments

You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. In a recent B2B marketing benchmark study [...]

28 12, 2015

Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

By |December 28th, 2015|B2BZone, b2c, Blog|0 Comments

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

15 12, 2015

New Cintell Study Finds Companies That Create, Use and Consistently Maintain Personas Are More Likely to Exceed Lead and Revenue Goals

By |December 15th, 2015|Blog, News|1 Comment

New 2016 Marketing Industry Benchmark Study Reveals How B2B Organizations Understand Buyers, Create and Maintain Personas and Put Insights to Use BOSTON – December 15, 2015 – Today, SaaS customer intelligence company Cintell, creators of the SmartPersonaTM Customer Intelligence Platform, announced the availability of the 2016 Benchmark Study on Understanding B2B Buyers. The study found [...]

15 12, 2015

Introducing the Brand Advocate Persona

By |December 15th, 2015|Best Practices, Blog|0 Comments

Cintell has teamed up with Influitive and Ardath Albee to publish a new eBook on the topic of creating brand advocate personas. It's a new twist on a proving marketing tactic. Download your copy today.

11 12, 2015

Video: From PDFs to Action, Reinvent Your B2B Personas

By |December 11th, 2015|B2BZone, b2c, Blog|0 Comments

My first trip to Phoenixville, PA taught me it's a beautiful place, filled with surprisingly delightful cafes and a vibrant community of B2B marketers. The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago. I [...]

4 12, 2015

Humanize Your Buyer Personas With The Most Common Names Per Profession

By |December 4th, 2015|B2BZone, b2c, Blog|0 Comments

What’s in a name? that which we call a rose By any other name would smell as sweet; One habit I find fascinating in the world of buyer personas is the model and naming convention that has become a standard part of the practice. The alliteration of “Sam the Safety Engineer,” “Molly the Marketer” or [...]

1 12, 2015

Marketing Was Never Supposed to Be This Way (Our TEDx Talk)

By |December 1st, 2015|B2BZone, b2c, Blog|2 Comments

Marketing has become an all-encompassing force in our society, one that we spend billions on annually. But marketing, as an industry, has failed consumers because companies remain the center of their own universes. In this talk, Cintell co-founder and CMO Katie Martell looks back at the origin of the profession, revealing the role of propaganda, [...]

25 11, 2015

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

By |November 25th, 2015|B2BZone, b2c, Blog|0 Comments

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange, an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs. Some at the event wondered if a whole conference dedicated to [...]