Be Customer-Centric

  • The difference between buyer and brand advocate personas
  • How to transition customers from ambivalence to evangelism 
  • Tips for building the business case for brand advocate personas

Download this free eBook to learn:

The Brand Advocate Persona

Download Your Copy

Harnessing the Power of Personas to Turn Customers into Brand Advocates


  • Examples of real companies using brand advocate personas
  • 8 improvements they make to the customer lifecycle
  • 6 components of successful brand advocates
  • and lots more...

Written by author, speaker, and
B2B marketing expert, Ardath Albee