The difference between buyer and brand advocate personas
How to transition customers from ambivalence to evangelism
Tips for building the business case for brand advocate personas
Download this free eBook to learn:
The Brand Advocate Persona
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Harnessing the Power of Personas to Turn Customers into Brand Advocates
Examples of real companies using brand advocate personas
8 improvements they make to the customer lifecycle
6 components of successful brand advocates
and lots more...
Written by author, speaker, and B2B marketing expert, Ardath Albee
B2B Marketing Strategist
CEO, Marketing Interactions, Inc.
“Activating customers to brand advocacy requires that you have an expansive understanding of what they value, why they care and what else they – as individuals personally, as well as professionally – need to be successful with your help. Developing brand advocate personas will establish a playbook for how to keep your advocates engaged over the long-term and ensure that advocacy pays off for your company.”