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27 04, 2016

Cintell Recognized by Gartner as a Cool Vendor in Content Marketing

By |April 27th, 2016|Blog, News|0 Comments

We're thrilled to be included in Gartner's 2016 Cool Vendors in Content Marketing, a listing of four innovative new technologies available to help marketers make the most of their content marketing efforts. (Registration is required to read the full report.) This recognition comes at a time when only 22% of companies claim to be effective [...]

7 04, 2016

How Marketers Use Data to Develop Personas

By |April 7th, 2016|B2BZone, b2c, Blog|0 Comments

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers [...]