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Understanding B2B Buyers

The 2016 Benchmark Study

We've analyzed the results of an industry-wide study to benchmark how B2B organizations understand buyers, create and maintain personas, and put insights to use. 


Download the study and learn:

  • The top persona challenges facing marketers
  • What sets high-performing companies apart
  • 10 habits of customer-centric marketers

and lots more.

DOWNLOAD THE STUDY

Katie Martell

Cintell 

Co-founder and CMO

Though the concept of a “persona” has existed for years, our study dug deeper to uncover why organizations fail to create, update, maintain, or apply persona intelligence in meaningful ways, rendering them ineffective.

In partnership with

© 2015-2016 Cintell 

Contact us: hello@cintell.net