In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]
New Cintell Study Finds Companies That Create, Use and Consistently Maintain Personas Are More Likely to Exceed Lead and Revenue Goals
New 2016 Marketing Industry Benchmark Study Reveals How B2B Organizations Understand Buyers, Create and Maintain Personas and Put Insights to Use BOSTON – December 15, 2015 – Today, SaaS customer intelligence company Cintell, creators of the SmartPersonaTM Customer Intelligence Platform, announced the availability of the 2016 Benchmark Study on Understanding B2B Buyers. The study found [...]
Cintell has teamed up with Influitive and Ardath Albee to publish a new eBook on the topic of creating brand advocate personas. It's a new twist on a proving marketing tactic. Download your copy today.
My first trip to Phoenixville, PA taught me it's a beautiful place, filled with surprisingly delightful cafes and a vibrant community of B2B marketers. The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago. I [...]
What’s in a name? that which we call a rose By any other name would smell as sweet; One habit I find fascinating in the world of buyer personas is the model and naming convention that has become a standard part of the practice. The alliteration of “Sam the Safety Engineer,” “Molly the Marketer” or [...]
Our development team is continuously working behind the scenes on new functionality and features to make your experience with Cintell better every day. Each month we’ll share the updates and innovations we’re most excited about and, when we can, we’ll give you a preview into what’s coming next! Here are the features we’ve added or [...]
Marketing has become an all-encompassing force in our society, one that we spend billions on annually. But marketing, as an industry, has failed consumers because companies remain the center of their own universes. In this talk, Cintell co-founder and CMO Katie Martell looks back at the origin of the profession, revealing the role of propaganda, [...]