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29 10, 2015

The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B

By |October 29th, 2015|B2BZone, Blog|0 Comments

This year's MarketingProfs B2B Forum was the biggest yet - attracting hundreds of B2B marketers to our hometown of Boston and defending it's unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers. Here are our top four moments: [...]

27 10, 2015

INSANE Honesty in B2B Marketing

By |October 27th, 2015|Blog|0 Comments

Marketers are programmed to only talk about our products’ best attributes. That’s one of the reasons all marketing sounds like… marketing. Insane Honesty is about putting your WORST foot forward in your marketing – actively seeking out your weakest points and making them the hero of your story. It’s about transparency, practicality, realism and real [...]

19 10, 2015

Habits of Customer-Centric Marketers: Q&A with Alex Kevork

By |October 19th, 2015|b2c, Blog|0 Comments

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

12 10, 2015

Did You Know…

By |October 12th, 2015|Blog|0 Comments

Did you know that 52% of marketers support 2 to 4 roles and buyer personas with dedicated content, and the top 3 drivers of blog content strategy include personas, audience demographics and buying stage? Did you also know that using buyer personas makes websites 2 to 5 times more effective and easier to use by [...]

12 10, 2015

Habits of Customer-Centric Marketers: Q&A with Mark Shapiro

By |October 12th, 2015|b2c, Blog|0 Comments

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

8 10, 2015

5 Things You Should Know About #MPB2B’s New Seaport Location from the Boston-based Team at Cintell

By |October 8th, 2015|Blog|0 Comments

Boston. The Hub. America’s Walking City. The Cradle of Liberty. Call it what you want (just don’t call it Beantown.) It’s where we founded Cintell and where we call home. We’re excited to welcome the MarketingProfs B2B Forum to our fair city, and this year things have moved from historic Copley Square to the shiny [...]

6 10, 2015

Habits of Customer-Centric Marketers: Q&A with Matt Heinz

By |October 6th, 2015|b2c, Blog|0 Comments

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]

6 10, 2015

What’s New in Cintell? [October 2015]

By |October 6th, 2015|Uncategorized|0 Comments

Our development team is continuously working behind the scenes on new functionality and features to make your experience with Cintell better every day. Each month we’ll share the updates and innovations we’re most excited about and, when we can, we’ll give you a preview into what’s coming next! Here are the features we’ve added or [...]