In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who [...]
There’s no disputing that customer intelligence is important. According to Pragmatic Marketing, companies with a solid understanding of market and customer needs are more profitable, twice as fast in getting new products to market, and own higher customer satisfaction levels. If we all emphatically agree we should know our customers better… why don’t we? If [...]
Do you ever overhear couples having a fight in public? We've all been there. (Let's be honest, we've all likely been in one of those fights before.) It happens. It's cringeworthy. Dirty laundry is aired, private moments made public, and topics not meant for the glare of the public eye are brought to light. But sometimes we can learn [...]
