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28 05, 2015

Why Buyers Buy in 2015 – On Demand Webinar Recording

By |May 28th, 2015|Blog|0 Comments

I was recently invited by BrightTalk to speak on the topic of why B2B buyers buy in 2015 - see the full presentation below, and click here to download the slides. Referenced links: The Intelligent Guide to Buyer Personas The Google study on millennial B2B buyers

22 05, 2015

9 Parts of a Content-Ready Buyer Persona WITH EXAMPLES!

By |May 22nd, 2015|b2c, Blog|0 Comments

Yesterday, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% [...]

20 05, 2015

5 Marketing Challenges Solved with Buyer Personas

By |May 20th, 2015|Blog, Buyer Personas|2 Comments

I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing. We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. Shannon’s firm helps companies ranging from emerging startups to Fortune 1000 enterprises facing various marketing challenges in [...]

13 05, 2015

6 Amazing Stats on Customer-Centricity

By |May 13th, 2015|Blog|1 Comment

Here at Cintell our team is head-down working hard to continue building out our customer intelligence tool and onboarding our first users (apply for beta access here). In times like this, it helps to take a moment to get perspective on what we're doing. I came across a CMO.com article this morning with some extremely validating research stats from firms [...]

5 05, 2015

Cintell Selected as a 2015 TiE50 Top Start-Up

By |May 5th, 2015|Blog, News|0 Comments

We're thrilled announce that Cintell has been selected by TiE Silicon Valley as a 2015 Tie50 Top Start-Up in an annual competition dedicated to fostering technology entrepreneurship. The program recognizes the world's most enterprising technology startups from a global audience. This competition gives us the opportunity to tell our story at TieCon to a community of VCs, Angel Investors, [...]