Drumroll please.... the reason only 3% of enterprise marketers in a recent ANNUITAS study claim to be "very effective" when it comes to demand generation.... is... marketing is tough. OK, that's not the real point of this post, but I must clarify up front: There is no single black and white reason as to why such a teeny tiny percentage of marketers chose "very effective" when [...]
Helping companies to understand their buyers has become an industry in and of itself - one that is growing in both size and importance. In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility - and for good reason. As buyers change, organizations are working to stay on top of shifting [...]
So... what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. Note: I used Piktochart to create this gorgeous infographic for free. I can't recommend them highly enough!
This Sunday, March 8th, is International Women's Day - a holiday observed since the early 1900's when expansion and new ideas in the industrialized world led to a massive change in the conversation about the rights of women. Here we are in 2015, and the situation is sobering: Women account for two-thirds of all working [...]
Thank you to Mark Tennant for having me as a guest on the Edwards Communications podcast series "A Slice a Day" - a fun and digestible collection of marketing tips and content. Mark and I spoke about my recent Cintell blog post "5 Signs You Don't Know Your B2B Customer." Listen to the full 8-minute podcast below, or [...]